Cross-border e-commerce and the use of social media platforms like Telegram have become increasingly intertwined, with many businesses leveraging these platforms to reach a global audience. One such platform, Basetao Telegram groups, offers a unique opportunity for businesses to engage with their customers directly. To optimize this engagement, businesses can employ a data-driven approach using spreadsheets to manage their user base effectively.By utilizing Basetao Spreadsheet, businesses can meticulously track and analyze user data within their Telegram groups. This includes recording the time users join the group, their frequency of interaction, the amount they spend, and their product preferences. This comprehensive data collection is crucial for understanding the user base and tailoring strategies to meet their specific needs.The RFM (Recency, Frequency, Monetary) model is a powerful tool that can be applied to this data. It helps categorize users based on their recent purchases, the frequency of their purchases, and the total amount they have spent. By segmenting users into different layers based on their RFM scores, businesses can develop targeted strategies to engage with each group.For instance, users who have recently made purchases and spend a significant amount (high RFM) might be offered exclusive deals or early access to new products. Users who are less active or spend less (low RFM) might receive promotional offers or reminders to re-engage with the brand. This personalized approach not only increases user engagement but also fosters loyalty and enhances user retention.By implementing these strategies, businesses can significantly boost the activity and loyalty of their Telegram group members. It's about creating a粘性 environment where users feel valued and catered to, which in turn encourages them to continue engaging with the brand.For more information on how Basetao can help you manage your Telegram groups and enhance your cross-border e-commerce operations, visit Basetao Chat.